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The Pineapple Projects Story

In July of 2019, I decided I wanted to use my passion of home staging and interior design to help people in our community that have fallen on hardships and need a helping hand turning their house into a home. Every family deserve a beautifully designed space. Instead of “just any hand-me-downs”, I wanted to create thoughtful spaces that families can take pride in and grow. I found that this type of outreach was needed in our community. It would take a lot of moving parts logistically and I felt led to “be still” and let the pieces fall into place.


When COVID-19 hit, my mom and I made over 1,000 masks for our community. At times people would give me donations to help buy extra supplies and I set aside the donated money. 


I read a post about a family who had lost their jobs and sold their furniture to get through a rough patch. They needed everything to fill their home back up again. I knew I could help! I called several friends and we reached out to our community with the list of items to turn their house back into a home and within 6 days we filled their walls with amazing donated items. I was able to use the “mask money” I had been saving for any extras we needed.


In just a few short months, we have helped a number of families have a fresh start on life again! I know now more than ever most of us need and want to be a part of something bigger than ourselves. The desire to love on our neighbor spread happiness, and give back is the heartbeat of a lot of people! I’m forever grateful to this community's support for The Pineapple Projects!


The Pineapple Crew



Ashley is originally from Louisville, KY. She has been married for almost 20 years to Mike. They moved to Florida almost 6 years ago. They have two children Max and Ava and two fur babies that complete their home. Ashley has a background as a realtor and a home stager. She has always had a passion for helping others. If she isn’t busy with home design, then she’s either volunteering at her kid’s school or soaking up some rays at the beach. 



Mike is from Louisville, Kentucky and is married to Ashley, the fearless and compassionate founder of The Pineapple Projects. Mike's background consists of two decades of digital marketing and brand strategy. His passions consist of providing for his family, strength training, and enjoying the Florida sun. Mike has an unwavering belief in God and knows that He is at work with this organization. Door after door continues to open in regards to the support of volunteers, timely donations, and most importantly, the referrals of families in true need. This is God's work and we are His humble servants.



Summer, also a native of the Bluegrass State, grew up in Olive Hill, KY and graduated from Morehead State University. She followed her sister, Dr. Shannon Egleston DMD, to Clearwater, FL where she met her husband Joey Schluchter. They have 3 children, Vincent, Zoey and Hope. Summer is a member of First Christian Church of Clearwater and serves on the PTSO board of her children’s school where her and Ashley met.







Truly I tell you, whatever you did for one of the least of these brother and sisters of mine, you did for me.

Matthew 25:40

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